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  • Postmortem: Neon Climber

    [10.06.20]
    - Nikita Pavlov
  • Hi everyone, my name is Nikita Pavlov and just recently our team hit a major milestone - the first indie game release. A trivial, to be honest, mobile runner game took us 2.5 years of "in the spare time" production. The result - a complete commercial failure, with CPI over $1 and R1 lower than 30%. If these terms are not familiar to you, just know that with such metrics your hyper-casual game will sink right to the bottom of the Mariana trench. So to cool down a little and, I hope, to lower your chances of repeating the same mistakes, I'm going to tell you our story.

    THE CONCEPT

    After a nearly endless row of unfinished projects, we made an oath - this time we will take a REALLY simple concept and push it to the finish line no matter what. 

    Since 3 of us (out of 4) are game designers, we decided to make a prototype battle. The winner was a vertical runner made with Construct 2, starring a cute piggy in a helmet. For those of you who are curious enough - you can play it even now, right in the browser.

    What can be easier than a good ol' runner game, really? And to make it even simpler, the grappling hook from the prototype was removed, as well as holes in walls were replaced with just a solid tunnel. Walls, by the way, are not even moving anywhere - they glued to the camera and go upward with it. As for the engine, we chose Unity.

    The thing is, the most important part so far isn't even a concept - it was our aim, "to finish this project no matter what". The goal itself is okay, but not when you switch it with "make a commercial successful game" in the middle of production. There is always a chance, of course, but it would be much wiser to start with proper market analytics, selecting target audience, coming up with USP, and all other good stuff we haven't done back then.

    Tip # 1

    Understanding the reason "why am I making this game?" is priceless. For experience, for money, for self-expression, or your mum - no matter what goal is, switching it in the middle of a road would be probably a bad decision.

    THE GAMEPLAY

    A little word, yet so painful...

    And the most painful was a lack of understanding the goal. We constantly drifted between "make as easier as possible" for a casual audience and "invent something new" in gamedesign field. Double jumping, down sliding - heck, we were even ready to put some run&gun elements to the project.

    Captain Obvious reminds - the smaller the game, the more refined must be its core mechanic. This statement is especially true for hyper-casual games, so that's why we've spent tons of hours tuning controls, run&jump timings, power-up obtaining feedback, and such. Especially controls - I was dead sure that swipe is a better gesture because it's more immersive, yet playtests showed that people want just a good old tap.

    Same story with down sliding. We tried to implement semi-puzzle gameplay based on this mechanic - the player does not always need to rush through the level, but sometimes slowing down or even sliding back to pass safely the most tricky parts of the level. Sad but true - the audience at DevGamm'19 showed us that sliding controls are hard to use (you needed to drag down if my memory serves me well), so most of the people didn't even recall this feature. And because the game was designed around it, Neon Climber failed to produce an action-packed experience, too. In the end, we cut off sliding, raised the character speed, and rebalanced all the levels to make the game feel and look more action-focused. It's always painful to do a feature cut on something you worked on long and hard, so we kinda saved sliding as character being hit feedback.

    Speaking of audience. The adequate evaluation of the playtest is another stone we stumbled over. We were freaking happy that Neon Climber passed to DevGamm19 and successfully attracted people to our booth. We also visited SpeedGameDating on the first day of the conference, where most of the publishers were interested in our game, yet advised us to switch from endless mode to level-based one to match the trend. But most importantly - they all wanted to test Neon Climber to see its metrics. And what do we did? Right, we kept the game from everyone, instantly dived into a long hard road to level-based mode, instead of testing what we already have here and now. So we spent almost an extra year only to realize that the game's core doesn't hit the hyper-casual audience. That's, as one speaker said, a "total wrong". Don't be like this.


    DNK and Roller showing off Neon Climber on DevGamm19

    Tip # 2

    The faster you test your game on real people the better. For hypercasual games, it's okay to test with placeholder art and UI, without sounds or music. The most important part here is the core gameplay.

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