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  • How To Write A Captivating Game Description

    - Damien Yoccoz
  • This article was originally posted on Level Up Translation's blog.

    How do you stand out from the mass of indie games online?

    There is certainly no shortage of indie games for players to choose from. On Steam alone, there are 22,059 indie games at the date of writing!

    Even with the best gameplay footage and screenshots to entice players to dive deeper on your game page, you can't just stick a basic marketplace description and count on the visuals to pull more than their fair share of the weight to convince players to choose your game.

    Here's how to write a kickass description for your game's storefront that will engage players and make them hungry for more.

    Article outline

    1 - Anatomy of a great game description (DOs)

    2 - Game description mistakes (DON'Ts)

    3 - Tips for creative writing

    Breaking down the game description structure

    If you take a look at the most successful game descriptions, they all follow a common structure.

    Let's break down this structure and explore how the devs of the successful indie game, Don't Starve, created an awesome game description that captivated players!

    1. A one-sentence zinger that sums up the game experience and hooks readers

    Your opening sentence-the first words your prospective players will see-serves two purposes:

    • To catch the eye of targeted players;
    • To rule out players who will not be interested in your game.

    Let's face it-not everyone is going to like your game. If you're making something amazing and unique, there will always be some people who will absolutely love it, and others who won't care for it at all. And that's okay!

    Your job is to focus on engaging those who will like your game.

    Your zinger should be short and sweet, but still needs to capture the essence of your game.

    Let's take a closer look at the zinger created by Don't Starve:

    This sentence tells the player to expect a survival game that won't forgive your mistakes, and that lovers of science and magic will be well-served. See how this immediately appeals to players who love a challenge (and a niche topic)?


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