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  • Making People Understand And Care About Your Game

    - Victoria Tran

  • Structuring the CVP

    A CVP requires a lot of research - you should generally know your games strengths and weaknesses, your demographic, your market etc. In the end, a good CVP should be:

    • Concise and clear - easily understood quickly
    • Relevant to the player
    • Highlights the number of good things about your game
    • Concrete about the benefits of playing the game
    • Shows how your game is different from the rest
    • Avoids business/marketing jargon and superlatives. For example, only describing your game as "metroidvania" can be either confusing (to casual gamers) or boring (to seasoned gamers). Gaming jargon can sometimes be a hindrance - think of it like "legalese". No one who doesn't make/work in games has any idea what you're talking about.

    To be clear, the CVP isn't necessarily your hook/kicker, but can definitely influence it or be a part of it. Again, it's a quick explanation of what makes your game cool and interesting, and why people should care. No More Robots' Pip Hoskins chatted a bit about how they had initially marketed Descenders as a procedurally generated experience, but quickly realized what people truly cared about was being able to ride down hills really fast. (See more about it in Mike Rose's GDC talk!)


    There is no one true way to formulate a CVP, but it often takes the form of a catchy headline and bullet points. (Images can be part of it too though! And especially when it comes to a store page, it's all part of the equation.)

    For example, this is from Boyfriend Dungeon's Steam page. (Note here that the heading "Features" is not part of a CVP, and a bit of ~fluff~ was added to the text.)

    When you're in the midst of developing a game, it's easy to lose track of what's happening around you. The CVP helps you stay focused, and becomes nice marketing material by the end of it too!

    The world of marketing doesn't have to feel gross and cold. It's another way for you to figure out how to properly convey how amazing your game actually is to the world, and that's a valuable thing.

    Aaaand yeah! That's it for me!


    Questions? You can always find me over on Twitter @TheVTran!


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