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  • What Publishers Look For In Games

    [07.09.19]
    - David Logan

  • The Right Fit

    The first step and a crucial key to a successful pitch, and hopefully a signing, is ensuring that you are pitching to the right audience. This means really understanding your brand and what it is exactly you're trying to sell. This also entails you doing research and shopping around for publishers who are likely to be interested in you and your game. If you're lucky, you can be like Diaries of a Spaceport Janitor and be approached without even pitching. The secret to this is having main publisher targets and stay in the shadows - appear at events that they will be at, appeal to their target signings, and be ready to showcase your game to them when they are ready and looking. In most cases, however, you might not be as lucky. This just means perfecting your materials to the best of your capabilities and trusting in your team and game.

    An "anti-adventure" game, Diaries of a Spaceport Janitor had the experience of actually never being pitched to anyone, according to developer Sundae Month. Instead, indie publisher tinyBuild approached Sundae Month to partner up after seeing an article on Killscreen (linked above). "We had a call with them where we talked about what the game was, and if I recall correctly, we showed them a build. It was something close to a horizontal slice though, with most of the environment at a moderately finished state. With Diaries that's kind of the key selling point."

    What Akupara Looks For

    As Akupara Games is a game publisher, we are always on the lookout for games to partner with. We believe in and support the indie developer - being uninhibited by many external factors, they are free to create truly unique and meaningful works. As a team, we choose to work on projects that we are passionate about, due to a combination of the project itself and the development studio's drive. We actively look out for and approach projects that we see or hear about across different events and avenues. Cold pitches are welcome, as we are always interested to hear about those hidden gems. Listed below are some things we consider while we are evaluating bids for projects to work on.

     
    • Premium titles

    • PC and console focused

    • No AR and VR

    • Game design that has not been explored before

      • New playing mechanics

      • New genre or unique hybrid

    • Teams that are easy to work with

      • Communication

      • Work ethic

      • Reliability

      • Fun to be around and interact with

    • Passionate teams

    • Willing to match our team in effort in preparing for release

    If interested in pitching to Akupara Games, you can email us at team [at] akuparagames [dot] com with a pitch deck, build, and trailer!

    Conclusion

    By now, you should have a good idea of what materials you will want to prepare before you start reaching out to those potential publishers. Perhaps you've already prepared these materials, and if so, hopefully there were some insightful points that you can use to improve your materials to make them even better.

    Thank you for reading our short game publishing series. We really hope it proved to be useful in your growth in the indie gaming space. We love to share our experiences and knowledge!

    If you have any questions after reading this, feeling something is missing, or have another topic you want us to cover, let us know on social media @AkuparaGames on Twitter, Instagram, Facebook, and Discord.

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