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Old 09-10-2008, 03:27 PM   #18
Adrir
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Quote:
Originally Posted by jillduffy View Post
1. What kinds of words or phrases push you to make a game purchase?
Usually I ignore most marketing buzz words. Feature lists are dull and boring, although screenshots I do enjoy looking out for. They give an impression of what the game will feel like.

Additionally, I will read the back of the box to get an idea about the story and the game mechanics. I'm always suprised to find that the genre of the game I picked up off the shelve isn't congruent with the cover art.

Frequently I will look out for big names on the box and I will especially take a risk on buying a game where I recognise a name from a game I enjoyed in the past. I purchased Lost Odyssey soley on the merit that the game's music was scored by Nobuo Uematsu and was produced by Hironobu Sakaguchi. The same was true for XenoSaga after I played XenoGears.

Quote:
Originally Posted by jillduffy View Post
2. What is your personal criteria when deciding whether to buy a game: reviews (if so, by whom?), box art, developer or publisher name, something else?
Usually, I will go for something my friends are talking about. Essentially word of mouth, or something I see from my friends. I would never have considered paying to play Peggle until someone showed it to me at a LAN!

Another big thing I find is community. When there is a sense of commuity about a game, I am much more likely to follow the series or the developer. This is something that attracts me to MMOGs like Guild Wars and Fallen Earth. In addition, I especially enjoy going for online games like the Battlefield series, Command & Conquer and Halo. I'm always watching Battlecast Primetime and will definitely be buying the next Red Alert 3.

Controversy or simply presence in the news is something that always makes me interested in a game enough to research it. I purchased Grand Theft Auto, Manhunt and Mass Effect after their respective controversial incidents. Although this is because I personally find these things interesting.

Generally, I don't pay too much attention to reviews. Unless of course it is Zero Punctuation over at the Escapist since I enjoy his style. I usually end up buying the games to judge for myself, although the only game he seems to like is Portal and Prince of Persia!

Quote:
Originally Posted by jillduffy View Post
3. Would you use humor in your marketing bullet points for this kind of game? Why or why not? Would you use double entendres or puns?
No, proberbly not.

The game uses realism, traditional weaponry and pits the player alongside allies in order to distinguish itself from the competition. Since there are no real innovative features, you have to sell to the player's sense of immersion. The realistic and traditional weaponry will make this an immersive game. Although the design isn't verbose, this is the impression I get. The marketing needs to communicate this.
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